It’s fun for us to work with other creative people in business, bringing their ideas to life. We love when someone approaches us about custom work, whether it’s a business logo or a child’s name. To share some of that joy with you, here’s a little bit about how our process works.
It varies but the first step, which in and of itself can be multiple steps, is to decide on a design. Sometimes this is a short process: a customer sends us a file of the image they’d like us to carve into a stamp—done! Other times a customer wants a variation on their logo or something based on an idea they have, and this requires design work on our end.
If we are creating a design from scratch, the process is similar to how we come up with designs for the Darling & Dear line (like the Pinata pictured here). With custom work, we take direction from the customer first, then we have the creative freedom to whip up a great design that we both love. It’s fun, and honestly flattering, to come up with these custom designs.
After we have the design, I begin by sketching designs over and over again until something looks just right. When Jen and I are happy with it, we send it to the customer for adjustments or approval. Then, we either make a few tweaks or move forward with carving the stamp.
Making the design into a stamp is a lot of fun! There is something so different about stamping an image on a piece of paper for the first time to see how it comes out verses seeing it being printed out on paper from a printer. Not only does the stamp process give it character and life but so does the fresh ink and perfectly imperfect print. Imperfect to Darling & Dear means that the ink will never be rolled out the same way twice, and the ink will never print on the paper in the exactly same way each time. So, each stamped design will look a little different—keeping the design consistent but each card or print we make unique.
We do however conduct a quality check by inking each stamp and doing a few trial prints to make sure there are no areas that need adjustment. Sometimes the edges need to be cleaned up or maybe a corner needs to be perfected, this process is done over and over until we are satisfied with the print the stamp is producing.
In many cases with our custom stamp orders—like for The Angus Barn—the customer also wants cards to go along with their new stamp. The process of stamping each card correctly, with the right amount of ink etc. is harder than you might think! It takes focus and consistency in movement. So, for The Angus Barn (and others) we keep the new stamp in our workshop so that we can make more cards for them when they place another order. For others who want to keep their stamp for printing onto customer merchandise bags and other things, we sell them the stamp for their use.
Be on the look out for our next custom stamp! We are finalizing one right now for one of our favorite local makers out of Durham, NC!
SALE: On all prints! From $16 to only $9 when you purchase one regularly priced card (starting at $4). See the sale and LIKE us on Facebook.
GIVEAWAY: Get our Cozy Fox (5×5 print)! Follow us on Instagram (@darlinganddear) and find the post tagged #foxprint for more details on how to win. Announcement on 1/9/15!